Typical social media errors made by political parties - part 4

A political party must be on all social networks

To make a long story short. Political parties should be present on social media, though they need not be everywhere. For one thing, different media cater to different audiences, and for another, political parties don't have to win over everyone. A political party should concentrate its efforts on a few key platforms for maximum effect. Keeping up a strong presence on every major social media platform can be time-consuming and expensive for a political party. Burnout is a potential barrier to getting to know voters on a personal level. Political parties can save money by opting out of some services.

Social media and political parties go together like peanut butter and jelly. Why? Because social media is an excellent platform for communicating with voters, launching campaigns, raising awareness about initiatives, and serving as an essential tool in crisis communications.
 
Whether you focus efforts on Instagram, Twitter, Facebook, or a different platform entirely, social media will always be a solid place to keep the public informed and updated about important issues and engage with an audience on a deeper level. Communicating and engaging with voters will help establish and build credibility and trust if you don’t use social media to broadcast messages and engage with the people who follow you. 
In general, the public has a negative view of politicians. Social media for political communications and establishing a personal brand based on transparency can help counteract the negative stereotypes of politicians as being dishonest, greedy, and sleazy. Growing your social media following and developing a personal brand that people can relate to and trust takes being genuine on the platforms themselves, using photos to back up your brand's image, and posting content that's actually interesting to others.