7 things your campaign should be doing during the Coronavirus response
With communities across the country issuing social distancing directives, it may seem like your campaign will be trapped in a holding pattern for the foreseeable future. While events and gatherings across your district are being shut down, you simply cannot afford to let this paralysis undermine your campaign’s ability to organize and get the message out. Outside of paid traditional media, I have outlined some ways for you and your campaign to be productive during this challenging time. Time is your most precious resource on a campaign, and making the most out of this period will allow you to hit the ground running when we get on the other side of this crisis. 1. Hammer out your campaign strategy If you have not already taken the time to do so, build out and reference a district analysis document that outlines the number of registered voters, past electoral information, and key demographic data in your district. If you have not already oriented yourself around who lives i...