The German federal election on February 23, 2025, saw political parties leveraging social media with varying strategies and degrees of success to engage voters, particularly in a campaign dominated by economic concerns and immigration debates. Below is an analysis of how each major party utilized social networks, based on their approaches, target audiences, and the platforms they prioritized.     CDU/CSU (Christian Democratic Union/Christian Social Union)   Strategy:  Friedrich Merz's CDU/CSU took a measured, professional approach to social media, focusing on platforms like X and Instagram to project stability and competence. Their campaign emphasized economic recovery and stricter immigration policies, using polished visuals and policy-focused posts to appeal to a broad, center-right base. Merz’s team avoided the frenetic pace of platforms like TikTok, prioritizing substance over viral trends. Platforms:   The campaign heavily utilized X for policy annou...