The data below comes from Serbia. The pattern does not. Every campaign I've worked with on four continents has arrived at the same wrong conclusion about young voters, and arrived at it the same way: by putting the money where the campaign staff already spends its own time. The specific numbers here are Serbian, from an Ipsos tracker this July. But the shape of them — a generation gap that runs straight through the middle of the platform mix, and a level of distrust that no amount of reach can buy through — is the same in Nairobi, in Zagreb, in Budapest. What follows is the part most parties skip: reading the numbers before writing the message. “Young people aren't interested in politics or in joining parties.” In Serbian political life that sentence gets delivered with a weary sigh, as a premise nobody expects to change. From experience I know they are interested, and more than campaign headquarters assume. What they won't be is free labor putting up posters, or extras f...

‘Mlade ne zanima politika niti članstvo u strankama’ je jedna od onih rečenica koje se u političkom životu Srbije izgovaraju sa tužnim uzdahom, kao premisu koja se ne može promeniti. I iskustva znam da ih zanima i to više nego što štabovi misle, samo što neće da budu besplatna radna snaga koja će lepiti plakate ili statisti na skupovima i snimanju izjava liderima. Kada na to dodamo pogrešne mreže preko kojih im se obraćamo pogrešnim jezikom nije ni čudo što ih nema. Koliko čujem izbori u Srbiji su i bliže nego što smo pretpostavljali. Zbog svega toga jako je bitno pažljivo pročitati istraživanje Ipsos Srbija iz jula 2026. (ICT tracker, N=1.004, uzrast 12+) koja su izmerila ko je gde na mrežama, pošto brojke ne ostavljaju mnogo prostora za njihovo proizvoljno tumačenje.   Facebook je mreža roditelja onih koji su ‘first-time-voters’.  Koristi ga 59% internet populacije u Srbiji i to je ubedljivo najviše od svih mreža ali među tinejdžerima ga koristi svega njih 12%. Najviše na FB...

  Any modern political party cannot function without a robust social media strategy. Over the past few years, political parties use of social media as a channel for communicating with voters, building relationships, and engaging in substantive discourse has grown in popularity. It allows them to interact with their supporters and address any issues or questions they may have. A good social media strategy helps the party to reach more people with a specific message and strengthen connections with their allies. Additionally, it allows them to monitor the activities of their rivals and remain abreast of emerging trends and news in daily politics.    A social media strategy is not complete without a detailed plan for implementing Facebook, Twitter, and Instagram, among others. In addition, a plan for interacting with their supporters should be included, detailing how they intend to do things like respond to questions and feedback and develop useful and entertaining content. I...

Any modern political party would be remiss to not have its in-house digital section. In the age of ever-growing digital media, political parties need to have a staff of digital professionals that can help them stay ahead of the competition. All of the party's online activities, including outreach to voters and content creation, should be managed by this team. They must also be adept at using digital tactics to further the party's agenda. Political parties in the modern day need to develop digital sections if they want to compete. This team needs to be able to come up with interesting material for party members and think of fresh ways to reach out to potential voters. They should also be able to track the success of their digital marketing campaigns and make adjustments as needed. When a political party has its digital department, it can better adapt to the rapidly shifting nature of online discourse. This team needs the ability to identify promising new technologies and develop...

1. No in-party digital department 2. No social media strategy 3. No one tracking results 4. Thinking that the party must be on all social networks 5. Thinking each social network is the same 6. Avoiding, deleting, and negative comments 7. Spamming – mass share content 7. Not engaging with followers 8. Not targeting party target 9. No human touch 10. An excessive amount of party/president promotion 11. Buying followers 12. Not posting daily 13. Unproved Content 14. Not using paid promotional tools 15. Using foul language