I tell every campaign team the same thing after every election: “Now comes the detailed analysis.” Winners announce it at the very press conference where they declare victory, to show they are serious people. Losers announce the same thing, to show they have drawn the lessons from defeat and that there is a plan for next time. It sounds logical, like standard procedure, something that goes without saying — like the campaign silence period or a properly completed polling board record. Yes, I tell everyone. And almost nobody actually does it. What usually happens is called an analysis but is in fact either a celebration or a wake, depending on the outcome. The winning team scatters and everyone goes on holiday, because why analyse something that, by definition, worked. The losing team dissolves even faster, because nobody wants to sit in a room and count their own mistakes out loud. I have told both sides, in vain, that every campaign of mine was better than the one before it precisely b...

  Pobeda Baraka Obame 6. Novembra 2012. istorijska je na mnogo načina. Bilo je lako za poverovati da je bila sigurna, bilo zbog demografskih trendova bilo zbog slabosti guvernera Romnija. Protiv sam takvog pojednostavljenog gledanja. Dosta stvari je bilo protvi njega - slaba ekonomija; frustracija jer nije uspeo da nadigra ostale frakcije unutar Vašingtona; konstantno osporavanje njegovih najvećih inicijativa, kao što su ekonomski podsticajni paket i/ili zakon o reformi zdravstva. Protivnik je bio finansijski jak a ušao je u trku sa biračima privlačnom istorijom poslovnih uspeha. Činjenica je da su Republikanci i Mit Romni mogli da pobede na ovim izborima. Činjenica da nisu pobedili govori u prilog seriji strateških odluka i praktičnih koraka koje su načinili Predsednik Obama i njegov tim – neke tokom 2012. godine, a neke još tokom kampanje 2008. godine i odmah iza nje. Svaka država je drugačija kao što su i svaki izbori jedinstveni. Ono što je bilo dobro za Obamu neće biti...